Instant SMS conversations
Engages every consented lead by text within seconds — day or night, weekday or weekend, in natural conversation.
All work
Product · Zerus Realtor
Live
An AI front office for real-estate lead conversion.
Zerus Realtor is an agentic CRM running today for a Calgary real-estate team. It engages leads by text, answers property questions, qualifies intent and books appointments — around the clock, with a human always in the loop.
The problem
Leads arrive at 11 pm. Realtors sleep.
Leads come in when no one can respond, many are low-intent or incomplete, and every first conversation repeats the same twenty questions. Response speed decides who wins the client — and speed is exactly what a busy human team can’t promise.
The system
What the agentic CRM does.
Not a chatbot bolted onto a website — a front office that works inside the team’s real workflow.
Answers property questions
Handles supported real-estate questions — listings, areas, process — and knows what it isn’t allowed to answer.
Qualifies intent
Learns whether the lead is buying or selling, their timeline, location and preferences — and scores intent honestly.
Books appointments
Guides serious prospects to a concrete next step: an appointment with the Realtor, on the Realtor’s calendar.
Escalates to humans
Uncertain, sensitive or out-of-scope questions hand off to the Realtor with full conversation context.
Records everything
Every conversation and lead status lands in the CRM — reviewable, searchable, and owned by the client.
Human control & consent
Built to be supervised.
An AI that texts your clients has to earn trust. Zerus Realtor operates inside strict guardrails, aligned with Canadian anti-spam law (CASL) and real-estate practice.
- ✓ Messages only within authorized consent rules — users can opt out at any time
- ✓ The Realtor can review every conversation
- ✓ Legal, financial and contractual advice is restricted and escalated
- ✓ No impersonation where disclosure is required
- ✓ Appointment decisions stay with the people involved
- ✓ Operational metrics are tracked and published only once they’re statistically meaningful — first-response time, qualified-lead rate, appointment conversion, escalation and opt-out rates
Beyond real estate
The same agentic CRM, for any team that sells.
Real estate is the first deployment. The system underneath — instant engagement, qualification, scheduling, human handoff, CRM of record — fits insurance, construction and renovation, recruiting, professional services, and any high-value local business that runs on leads.
Selling something else? Describe your lead flow — we’ll adapt the front office to it.
Start a projectYour leads shouldn’t wait for business hours.
See the product live, or tell us about your team’s lead flow.